Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP
By John Eggerton, Multichannel News, 1-27-22 Advertisers, edge providers, and legislators are giving the Federal Trade Commission an earful over a petition by Accountable Tech to ban so-called surveillance online advertising as anti-competitive “unfair competition.” That includes claims by advertisers that granting the petition would imperil trillions of dollars in U.S. gross domestic product. [...]