Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP
By John Eggerton, Multichannel News, 1-27-22
Advertisers, edge providers, and legislators are giving the Federal Trade Commission an earful over a petition by Accountable Tech to ban so-called surveillance online advertising as anti-competitive “unfair competition.”
That includes claims by advertisers that granting the petition would imperil trillions of dollars in U.S. gross domestic product.
By “surveillance,” Accountable Tech means ads based on tracking and profiling data that allows the hyper-targeted ads that sponsors point out are part of the ad-based model of free online content. » Read More
By Richard T. Kaplar|2022-03-30T16:19:00-04:00January 27th, 2022|Issue Watch|Comments Off on Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP