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Special Report Looks at TV Viewing, Proposes New Rules for Media and Audience Measurement as Streaming Overtakes Broadcast

A newly released Special Report, The New Rules of Media Measurement, advises the media industry to adopt both a uniform method (currency) for measuring TV audiences and an industry-agreed set of principles and best practices.  The Report, authored by media and advertising expert Adonis Hoffman, also encourages the industry to bolster its own self-regulatory body [...]

By |2022-11-08T20:20:34-04:00September 14th, 2022|Digital Media Center|Comments Off on Special Report Looks at TV Viewing, Proposes New Rules for Media and Audience Measurement as Streaming Overtakes Broadcast
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