By John Eggerton, Broadcasting & Cable Online, 12-18-19

In a move that could take a bite out of its share of the advertising pie, YouTube has agreed to update its ad policies in kids content on its main platform, an effort that drew praise from one of YouTube’s loudest critics.

In a letter to Sen. Ed Markey (D-Mass.) in response to a query from the senator about its policies on child-directed content, Leslie Miller, VP of public affairs and public policy, said YouTube will now apply the same ad content restrictions for child-directed content on YouTube as it does on its YouTube Kids platform.  “Only advertisements that are family-friendly will be served on Made for Kids Content, meaning that ads featuring sexually suggestive, violent or dangerous content, for example, will be prohibited,” Miller told the senator.

“YouTube Main was created and remains a site for people 13 and over, but we are nonetheless putting in place protections for child-directed content that may be watched by unsupervised kids,” she said.  » Read More