Adonis Hoffman CNN Interview About Tik Tok
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Special Report Looks at TV Viewing, Proposes New Rules for Media and Audience Measurement as Streaming Overtakes Broadcast
A newly released Special Report, The New Rules of Media Measurement, advises the media industry to adopt both a uniform method (currency) for measuring TV audiences and an industry-agreed set of principles and best practices. The Report, authored by media and advertising expert Adonis Hoffman, also encourages the industry to bolster its own self-regulatory [...]
Primer: Digital Media Trends To Follow in 2022
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White Paper: Calibrating Digital Media Trends For the Post-Pandemic ‘New Normal’
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Issue Brief: The Role of Targeted Advertising In Supporting First Amendment Principles
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