By Megan Graham, wsj.com, 6-12-25
Sens. Bernie Sanders (I-Vt.) and Angus King (I-Maine) introduced a bill June 12 that would ban pharmaceutical manufacturers from using direct-to-consumer advertising, including social media, to promote their products.
The bill would prohibit any promotional communications targeting consumers, including through television, radio, print, digital platforms, and social media. It would apply to all prescription drug advertisements.
The bill comes after repeated calls from Health and Human Services Secretary Robert F. Kennedy Jr. to end prescription drug advertising.
Industry observers have been skeptical that the Trump administration could successfully evict pharmaceutical advertising from TV, predicting that any such effort would wind up challenged in court on First Amendment grounds. » Read More