By Gerrit De Vynck and Cat Zakrzewski, washingtonpost.com, 5-13-24
As tech giant Google gears up this week for Google I/O, its annual developer conference, creators are worried about the expanding reach of its new search tool that incorporates artificial intelligence.
The product, dubbed “Search Generative Experience,” or SGE, directly answers queries with complex, multi-paragraph replies that push links to other websites further down the page, where they’re less likely to be seen.
The shift stands to shake the very foundations of the web. The rollout threatens the survival of the millions of creators and publishers who rely on the service for traffic. » Read More