By John Eggerton, Multichannel News, 9-18-23

House and Senate Democrats have introduced a bill that could take a bite out of Big Tech’s online advertising marketplace by banning so-called surveillance advertising.

Sen. Ron Wyden (D-Ore.), one of the bill’s co-sponsors, made it clear that the bill was clearly aimed at hitting Big Tech in the wallet.

“The first place to start in holding companies accountable is to attack the business model so many of the big tech companies depend on,” Wyden said of the bill.

The Banning Surveillance Advertising Act prohibits the use of personal data to target advertising or from targeting ads based on race, gender, religion, or other “protected class” categories.  » Read More