‘Streaming Video Services: Beyond the Tipping Point’ Is New Executive Brief

FOR RELEASE: December 7, 2022

Contact: Richard T. Kaplar
The Media Institute

Arlington, Va., December 7, 2022 – Streaming video platforms surpassed cable and broadcast TV as the most popular form of television viewing for the first time ever in 2022.  A new publication by The Media Institute’s Digital Media Center looks at what this tipping point is likely to mean as streaming video continues to grow.

“Streaming Video Services: Beyond the Tipping Point” is a new Executive Brief that highlights seven key streaming video developments in 2022 that can help chart a course for where streaming is headed in 2023 and beyond.

Authored by Media Institute Distinguished Fellow Stuart N. Brotman, the Executive Brief discusses trends in critical areas affecting content providers, viewers, and advertisers:

  • Audience measurement;
  • Subscriber attraction and retention;
  • Consolidation and bundling;
  • Streaming and professional sports;
  • Streaming and box office revenue;
  • Streaming advertising; and
  • Streaming political advertising.

Brotman offers unique insights on the impact of newly dominant streaming video in each of these areas as streaming platforms are poised to remain the most popular way of accessing television content for the foreseeable future.

“As 2022 draws to a close, with so much activity in streaming video throughout the year, it’s useful to review major developments – and to look ahead as 2023 promises to continue momentum in this dynamic marketplace,” Brotman said.

The Executive Brief can be accessed here: https://www.mediainstitute.org/wp-content/uploads/2022/12/dmc-executive-brief-final-v2.pdf

The Media Institute is a nonprofit foundation working to advance sound communications policy, freedom of speech, and excellence in journalism.  The Institute’s Digital Media Center focuses on timely trends and analyses for decision makers in the evolving digital media ecosystem.

For more information, visit the Institute online at www.mediainstitute.org.

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