By John Eggerton, Multichannel News, 8-11-22

The Federal Trade Commission has signaled it could impose new rules on “commercial surveillance,” by which it means “the business of collecting, analyzing and profiting from information about people.”

Such rules have obvious implications for the targeted online advertising that undergirds the free content model.

The FTC Advance Notice of Proposed Rulemaking also is targeting “lax data security,” another D.C. criticism of Big Tech.

The Commission is seeking public input on “the harms stemming from commercial surveillance” and whether new rules are needed to protect privacy.  » Read More