By John Eggerton, Multichannel News, 7-19-22

A comprehensive data privacy bill that would, among many other things, allow web users to opt out of targeted advertising – and ban ads aimed at children entirely – was heading to a markup July 20 in the House Energy & Commerce Committee.

The bipartisan American Data Privacy and Protection Act (H.R. 8152) is a comprehensive national privacy regime that would require companies to collect only the data necessary to provide their products or services, bill proponent Common Cause said, and would allow consumers to correct or delete their data. There are also prohibitions on discriminatory data practices/algorithms/ad delivery.

The bill would require that consumers get a clear and conspicuous opportunity to opt out of targeted advertising. If a consumer is under 17, and an advertiser knows that, they cannot be targeted with advertising at all.  » Read More