Privacy Bill Allows for ‘Turning Off’ Targeted Advertising
By John Eggerton, Multichannel News, 6-3-22
The discussion draft of a bipartisan data privacy bill has been circulated that would allow web users to “turn off” targeted advertising and take other steps to secure data privacy and protection.
The draft bill, which was unveiled June 3, is billed as the first such effort that has gotten bipartisan and bicameral (House and Senate) buy-in and one that requires “regulatory parity across the internet ecosystem.”
The draft was circulated by Reps. Frank Pallone (D-N.J.) and Cathy McMorris Rodgers (R-Wash.), the chair and ranking member, respectively, of the House Energy & Commerce Committee, as well as Sen. Roger Wicker (R-Miss.), ranking member of the Senate Commerce Committee. » Read More
By Richard T. Kaplar|2022-07-07T11:17:08-04:00June 3rd, 2022|Issue Watch|Comments Off on Privacy Bill Allows for ‘Turning Off’ Targeted Advertising