By John Eggerton, Multichannel News, 5-19-22
A new bipartisan Senate bill would impose restrictions on the biggest players in the digital advertising market that mirror those on electronic trading in the financial sector.
Those restrictions would prevent the largest providers of ad-supported digital platforms from also selling third-party ads, meaning major divestitures for Big Tech’s biggest.
The Competition and Transparency in Digital Advertising Act is targeted to the dominance of Google and Facebook in the digital ad market. The bill’s backers point out that Google Ad Manager is used by 90% of large publishers, for example. » Read More