By John Eggerton, Multichannel News, 1-24-22

A bipartisan quartet of state attorneys general – from Texas, Indiana, and both Washingtons (the state and the District of Columbia) – are suing Google over location data privacy and its use in targeted advertising.

The AGs argue that Google misled consumers by tracking their locations even when they believed they had disabled that feature, then using the data for targeted ads, to the “enormous” enrichment of the online platform.

“Google provides a setting called ‘Location History’ and tells users that, if they turn it off, ‘the places you go are no longer stored,” said the Texas AG’s office. “In spite of this assurance, Google continues to track users’ location through other settings and methods that it fails to adequately disclose.  » Read More