By John Eggerton, Multichannel News, 1-19-22

The Interactive Advertising Bureau (IAB) has taken aim at the Banning Surveillance Advertising Act, which would ban the use of personal information to target most online advertising, saying the bill would kill the commercial Internet as we know it.

The bill was introduced this week by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.), and Sen. Cory Booker (D-N.J.). IAB said they must not understand the degree to which the bill would “effectively eliminate Internet advertising in the United States, jeopardizing an estimated 17 million jobs primarily at small- and medium-sized businesses.”

“If the sponsors understood the devastating effects this bill would have, not only on the advertising industry, but also on our entire economy, they wouldn’t have introduced it,” said IAB CEO David Cohen in a statement.  » Read More