By John Eggerton, Multichannel News, 1-18-22
A trio of Democratic legislators has introduced a bill that would ban the use of personal information to target most online advertising.
The bill defines that personal information broadly, saying it comprises “data linked or reasonably linkable to an individual or connected device,
including inferred and derived data, contents of communications, internet browsing history, and advertising identifiers.”
The Banning Surveillance Advertising Act was introduced Tuesday (January 18) by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.).
The bill prohibits advertisers or third parties from using personal data for most targeted advertising, the exceptions being ones that use broad location targeting to, say, a specific city. » Read More