By John Eggerton, Multichannel News, 4-12-21

With traditional linear TV viewing down, 42% of advertisers plan to increase spending on streaming, according to a study by Advertiser Perceptions.

Top executives will discuss over-the-top video, addressability, and advanced targeting at the Advanced Advertising Summit, starting April 27 as part of the Future Spring TV 2021 week of virtual events.

The average increase in spending on streaming was 15%, according to the study, which found that 36% of advertisers plan to invest more in virtual MVPDs and 25% will spend more on addressable linear TV. Just 19% are expected to spend more on linear TV.  » Read More