By John Eggerton, Multichannel News, 3-3-21

Industry players were weighing in Wednesday (March 3) on Google’s announcement that when it phases out third-party cookies, it will not try to come up with another way to identify and track browsing for the purposes of targeted advertising.

“The NAI values Google’s engagement with the broader digital media industry on the future of tailored advertising,” said Network Advertising Initiative, the self-reguilatory data privacy association whose members include Adobe, Microsoft, Oracle, Verizon Media, and Google. “We are working together to build a privacy-first internet. This is imperative, because consumers want promotions and ads that are relevant, and they demand rich digital content supported by ad revenue.”  » Read More