Battling Big Tech Ad Diversion Is Big NAB Priority
By John Eggerton, Multichannel News, 1-21-21
The National Association of Broadcasters has circulated its agenda among policymakers as the new Administration settles in with a flurry of activity and stemming what it calls the undermining of local news by Big Tech is high on the agenda.
NAB argues that as the ad market has become dominated by online platforms – like Google and Facebook – that diversion of ad revenue from local broadcast has turned Big Tech into a gatekeeper, and one that does not serve the public, as broadcasters are licensed to do.
“Local journalism is now at risk due to this unchecked competitive position held by a handful of dominant digital players,” it told policymakers. » Read More
By Richard T. Kaplar|2021-04-15T13:51:10-04:00January 21st, 2021|Issue Watch|Comments Off on Battling Big Tech Ad Diversion Is Big NAB Priority