By John Eggerton, Multichannel News, 12-4-20

Facebook has agreed to participate in the BBB National Programs National Advertising Division (NAD) guidance program.

That is the self-regulatory process for reviewing and recommending changes, or not, to advertisements that have drawn complaints. Its recommendations are just that, but BBB National Programs points out that the vast majority of companies participating in the self-regulatory effort make changes based on those recommendations.

Facebook has been under fire in D.C. for not sufficiently vetting the political ads on its platform, and has taken steps to ramp up its oversight policies to weed out false or deceptive ads that could interfere with U.S. elections. » Read More