By John Eggerton, Broadcasting & Cable Online, 7-1-20

Despite efforts by advertisers and agencies to delay implementation, California Wednesday (July 1) began enforcement of its California Consumer Privacy Act (CCPA), the new data privacy law that gives the state’s consumers more control over the collection and use of their online information, including opting out of collection without being discriminated against because of that decision.

The law has actually been in effect since Jan. 1, but the state had still been working on just how to enforce it.  In fact, the final regulations have yet to be approved by the California Office of Administrative Law, but just as businesses have been subject to the law since January without specific rules of the road, enforcement will begin without official sign-off, either, Attorney General Xavier Becerra signaled.  » Read More