By John Eggerton, Broadcasting & Cable Online, 5-18-20

Broadcasters and tech companies are high on the broadband-related prospects of ATSC 3.0, particularly for automotive applications as a near term starter, but ultimately only as a complement to the mothership of a primary TV signal sporting major new upgrades due to that Next Gen TV-branded broadcast transmission standard.

That was one of the takeaways from a combined National Association of Broadcasters/Consumer Technology Association webinar on the future of ATSC 3.0, prefaced by a speech from FCC Commissioner Brendan Carr signaling the FCC would help broadcasters team up to add that broadband element.

Zooming in from their respected shelters-in-place for the video conference were John Godfrey, senior VP of public policy for Samsung Electronics America; Anne Schelle, managing director of Pearl TV (a Next Gen TV consortium); John Taylor, senior VP, public affairs and communications, LG Electronics USA; and Lonna Thompson, executive VP/COO and general counsel of America’s Public Television Stations.  » Read More