By John Eggerton, Broadcasting & Cable Online, 1-2-20
Cable operators are on the same page as broadcasters when it comes to the FCC’s approach to political ad disclosures.
The National Association of Broadcasters joined with Hearst Television, Graham Media Group, Nexstar, Fox, Tegna and Scripps, to ask the FCC to narrow its definition of non-candidate ads on “any political matter of national importance” (i.e. “issue” ads) and the disclosure obligations on broadcasters to identify the issues in those ads.
That came in a petition for reconsideration of the FCC’s order resolving complaints against broadcast groups for failure to properly identify such ads.
In comments solicited by the FCC on that petition, NCTA – The Internet & Television Association said that it backed the petition.
NCTA said it agreed with the National Association of Broadcasters that the FCC “imposed an overly strict standard that fails to account for the frenetic pace of political advertising sales during the heat of an election.” » Read More