By John Eggerton, Broadcasting & Cable Online, 12-10-19

Advertisers are telling the Federal Trade Commission that its rule implementing the Children’s Online Privacy Protection Act (COPPA) is working and needs only tweaks around the edges.

In comments to the FTC, the Association of National Advertisers argued that its members “have historically demonstrated thoughtful and unwavering commitment to children’s privacy” and that the COPPA rule “its current form is workable and effective.”

They say one thing working particularly well is the safe harbor the FTC gives from all of the COPPA rule so long as they adhere to self-regulatory standards providing at least as much protection as the rule.  “The FTC should continue to encourage businesses to achieve safe harbor status by participating in approved self-regulatory programs and should continue to enable safe harbor programs to seek approval from the agency,” ANA told the agency.  » Read More