By John Eggerton, Broadcasting & Cable Online, 9-4-19

The FCC’s new KidVid rule revamp takes effect Sept. 16, the FCC said this week, except for the reporting requirements that must still get approval from the Office of Management and Budget.

The effective date was 30 days after the rule changes – adopted in July – were published in the Federal Register, which they were on Aug. 16.  The FCC has now released guidelines on how to comply with the adjusted rules.

A divided FCC adopted a Report and Order (R&O) July 10 to give broadcasters more flexibility in how they air that E/I (educational/informational) programming.

The Report & Order (R&O) preserved the three-hour-per-week mandate for E/I programming, but allows a third of that to be aired on a multicast channel, rather than on the primary channel, as the rules had required.  » Read More