By John Eggerton, Broadcasting & Cable Online, 4-17-16

National and local TV news was the dominant source people rely on for news topics they follow most closely, but engendering trust across all types of news outlets has become a tougher job.

Only 6% of people said they have a lot of confidence in the media, about the same as Congress and below most other institutions.

That is according to a study by the Media Insight Project, a partnership of The Associated Press-NORC Center for Public Affairs Research and the American Press Institute, being presented at the Newspaper Association of America mediaXchange 2016 conference in Washington.

The study found that a third of the respondents (31%) cited national TV news, followed by 24% for local TV station news. Radio was next at 10%, followed by 9% for nich or specialty publications, 7% for local or national (or international) newspapers, and 7% for online-only news sources.

Those who rely on local or national TV are more likely to be looking for in-depth reporting (72%), than those who rely on specialized publications (62%) or online (57%).

But more are looking to TV to reinforce their views (37%) than newspapers (23%). Local TV news watchers are also the most likely to say they want to see people in their community and who are like them in the local news.  » Read More