Consumers, OTT Bundles, and the Rise of Ad-based Video

By Elizabeth Parks, President and CMO, Parks Associates Today, streaming video usage is the norm across the country. According Parks Associates research, over 80% of US broadband households have at least one over the top (OTT) video subscription, like Netflix or Hulu.  OTT subscriptions outnumber those of pay TV and streaming is the primary way [...]

By |2022-03-14T16:14:10-04:00March 11th, 2022|Park Associates Blog Articles|Comments Off on Consumers, OTT Bundles, and the Rise of Ad-based Video

The Rising Need for Smarter Data in Today’s Streaming Video Landscape

By Paul Erickson, Director, Research, Parks Associates The adoption and consumption of streaming video services are taking place within a highly competitive business environment where consumers have a multitude of choices, and can hop from one service to another with relative ease. The need for intelligent data with which service and content providers can optimize [...]

By |2022-03-14T16:15:00-04:00February 8th, 2022|Park Associates Blog Articles|Comments Off on The Rising Need for Smarter Data in Today’s Streaming Video Landscape
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