By Elizabeth Parks, President and CMO, Parks Associates Today, streaming video usage is the norm across the country. According Parks Associates research, over 80% of US broadband households have at least one over the top (OTT) video subscription, like Netflix or Hulu.  OTT subscriptions outnumber those of pay TV and streaming is the primary way [...]

By Paul Erickson, Director, Research, Parks Associates The adoption and consumption of streaming video services are taking place within a highly competitive business environment where consumers have a multitude of choices, and can hop from one service to another with relative ease. The need for intelligent data with which service and content providers can optimize [...]