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Decision Anticipated on NYC Billboard Ordinance

A federal judge is expected to rule in November on the legality of a New York City ordinance restricting tobacco billboards. Enforcement of the ordinance has been stayed until Nov. 11 and a ruling may be issued without oral argument by that date. Meanwhile, New York City councilwoman Una Clark is said to be considering introduction of a bill to restrict alcohol billboards, similar to the ban on tobacco boards.

In Chicago, a federal district court overturned an ordinance limiting alcohol and tobacco billboards. A group of local billboard owners had challenged the measure on federal preemption and First Amendment grounds. The court agreed the law was preempted by the Federal Cigarette Labeling and Advertising Act without reaching the First Amendment question.

Another district court judge concluded that a sweeping prohibition on tobacco advertising in Burlington, Vt., was preempted by federal law and also violated the First Amendment. "Advertising that does not directly incite illicit activity is protected," said Judge William Sessions.

Los Angeles has passed separate 1,000-foot bans on tobacco and alcohol advertising in publicly visible places near schools, churches, and parks. An industry group is weighing a challenge to the alcohol ordinance. Eller Media and Outdoor Systems, Inc. have already filed suit in federal court challenging the alcohol provisions of a tobacco and alcohol advertising ordinance in Oakland.

The San Diego city council, meanwhile, has introduced but not passed a tobacco-only billboard measure.


Bus Ads Trigger Different Rulings

Cincinnati's Metro buses are not a public forum entitled to First Amendment protection, a U.S. district court judge ruled Oct. 2. The regional transit authority had refused to carry the bus ads of Marilyn Hyland, a candidate for the Hamilton County Commission, because the ads listed her positions on campaign issues. The court upheld a transit authority policy that bars political issue advertising.

New York Mayor Rudolph Giuliani has the opposite problem. On Oct. 5 the U.S. Supreme Court let stand a Second Circuit ruling that the city's Metropolitan Transportation Authority had wrongfully removed bus ads for New York magazine that mentioned the mayor. The magazine had filed suit after the MTA pulled the ads at Giuliani's request. The appellate court called the ads a "hybrid of commercial speech and political satire" protected by the First Amendment and said the MTA's action was an unconstitutional content-based prior restraint.

Bus ads for the movie "BASEketball" were banned in Boston this summer. The Massachusetts Bay Transit Authority deemed the ads "offensive" but the movie's distributor, Universal Pictures, did not pursue a court challenge.