1501 M Street, NW, Suite 1100
Washington, D.C. 20005

www.viacom.com

We have made it our mission to create the following privacy / safety measures and resources:

• Nickelodeon's Web site, Nick.com, was one of the first to use a bumper page to differentiate editorial content from advertising. This bumper page alerts kids that they are leaving the site and going to a promotional message. Additionally, the page includes revolving safety tips.
• Nickelodeon Online never collects personal information from kids for marketing purposes. In addition, when we sponsor a contest, we require kids to get their parents' consent through e-mail or a written form before they enter.
• Nickelodeon Online holds advertisers to very high standards and has created a separate site, Info.nick.com, for advertisers to better understand our guidelines. Nickelodeon's standards department reviews all prospective ad links for kid-appropriate content and safety precautions. Nick.com will not link with an advertiser who has a chat room unless the advertiser can prove that the room is monitored by an employee of the advertiser's company.
• Nickelodeon's "auditorium" chat events with celebrity guests on America Online are always real-time monitored by Nickelodeon operators. These operators also monitor our AOL bulletin boards.
• Nickelodeon Online is an advocate of Internet privacy and is a member of the Online Privacy Alliance, through our parent company Viacom.

• Nickelodeon joined the steering committee of BBBOnline and was an instrumental participant in establishing the BBBOnline's seal program guidelines to protect kids online.
• In March 1999, Nickelodeon was voted one of the safest sites by CyberAngels, the largest online safety and educational program on the Internet, headed by online safety advocate Parry Aftab.
• In February 1999, Nick.com launched a series of online safety vignettes featuring Nickelodeon's animated characters offering safety tips and etiquette.
• On Sept. 15, 1998, Nickelodeon was a corporate sponsor of "America Links Up," a public awareness and education campaign sponsored by a broad-based coalition of nonprofits, education groups, and corporations concerned with providing children with a safe and rewarding experience online. As a sponsor, Nickelodeon participated in discussions with industry leaders, parents, and kids and ran public service announcements both on-air and online.
• Nickelodeon participated in the production of an AOL video on safety distributed to schools throughout the country. The tape provided kids with practical online tips in kids' language with advice from Irene Ng, the star of Nickelodeon's "The Mystery Files of Shelby Woo."